Uri Pereg is a Co-Founder and Partner at Soul Group, where he focuses on identifying high-conviction real estate opportunities and guiding them from concept to full execution. With a background in civil engineering and a multi-generation family legacy in real estate, Uri brings a disciplined, analytical, and long-term approach to value creation across markets.

 

Uri has been involved in more than 80 million dollars’ worth of projects, ranging from industrial facilities and factory redevelopments to condominium and mixed-use multifamily developments.

 

Uri is known for his ability to recognize underutilized assets, structure strategic partnerships, and build development pathways that align visionary design with strong financial fundamentals. His work spans the United States and Israel, where he supports developers and investors through acquisition strategy, zoning and entitlement planning, underwriting, and full-cycle development oversight.

 

As a founding partner of Soul Group, Uri is committed to deploying capital with intention, helping founders and operators unlock potential, and building enduring value across every asset and every market, while focusing on creating strategic pathways, aligning vision with execution, and ensuring that each investment achieves meaningful, long-term growth